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Sloane Campaign
March 2025

As the strategic and creative lead for this award-winning campaign, I oversaw the full project lifecycle from initial market research and renter persona definition to creative development and cross-channel execution. Leveraging the community's prime location adjacent to Yorkdale Mall, I developed a fashion-forward brand identity that challenged the status quo of the Toronto rental market. The creative direction focused on high-impact, editorial-style visuals that translated seamlessly across diverse touchpoints, including large-scale building wraps, OOH billboards, transit takeovers, and localized street-level collateral.

By successfully blending lifestyle branding with aggressive, targeted media strategy, this campaign set a new benchmark for rental community marketing in Toronto, proving that cohesive, design-driven storytelling is a powerful driver of residential demand.

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THE WORK OF

MATTHEW SOCHAINWSKYJ